COMPANY IN CONTEXT
Francois Limited is based in the twin-island
Republic of Trinidad and Tobago. Situated at the southernmost
tip of the Caribbean archipelago, just north east of Venezuela,
the country posses a stable political system and reserves of oil
and natural gas. Trinidad and Tobago enjoyed a period of booming
growth in the seventies, which has developed into a stable pattern
of steady growth.
resources have made possible a high degree of education and sophistication,
clearly demonstrated by the population's patterns of purchasing.
The Trinidad and Tobago market is as diverse as its people, with
an emphasis on products exhibiting international quality.
Francois Limited has had almost a half-century of experience providing
service and value to this complex but rewarding market.
Company provides service for its principals by.
Using the best sales representatives to promote its products
· Providing fast, responsive service to outlets
· Ensuring distribution accuracy
· Providing personalized brand management
· Maximizing sales opportunities
implementation of these strategies is typically dynamic and fast
paced. The Company makes decisions quickly and divides responsibilities
to ensure that Divisions implement appropriate strategies with
a minimum of delay. This clarity of focus is supported by a strong
wide area network information base.
organization consists of two co-ordinated companies. Oscar Francois
Limited, which handles marketing, sales, warehousing and direct
national distribution and Intersol Limited, a company organized
under the aegis of the Industrial Development Corporation (IDC),
which permits duty-free importation of raw and packaging materials
as well as machinery. Intersol Limited is a licensed manufacturer
of international brand name products and an exporter of its own
brands to Caribbean countries.
GROWTH OF THE COMPANY
H. Francois began his company in 1958 after a long career as a
self-motivated sales manager. As early as 1947, he had begun his
work with Prescription pharmaceuticals, and this was his logical choice
for the formation of a small distribution company to supply a
range of American, Canadian and European Prescription pharmaceuticals
to pharmacies in Trinidad and Tobago.
that time, many of the large trading companies in Trinidad and
Tobago were focused more on indent business than on the import,
promotion and distribution of Prescription Pharmaceuticals. The company's
focus during the first three years was aggressive promotion and
distribution of its pharmaceutical lines.
1961, the company expanded into the distribution of personal care
products with the Faberge line of men's and women's fragrances,
hair dyes, shampoos, conditioners and deodorants in Trinidad and
Tobago. Today the expanded Consumer Division markets a wide range
of International and local brands.
in that year Intersol Limited, a sister company, began local manufacturing
of Oscar Francois Limited's line of personal care products, and
distribution of the Faberge line was expanded to other Caribbean
islands, including Belize, Jamaica, Barbados, Guyana and the Organization
of Eastern Caribbean States.
Veterinary Division was formalized in 1965, distributing animal-specific
pharmaceuticals to the poultry and swine industries as well as
supplies of selected vitamins and wormers to the horse-racing
enthusiast. Today, the expanded Agricultural and Environmental
Health Division offers animal health products to the end user
(farms) and agro-shops as well as environmental health products
from AVENTIS and crop protection products from VAPCO and AVENTIS.
professional department within the personal care products division
was formed in 1985 to provide the country's hairstylists and cosmetologists
with professional ethnic hair products for the beauty industry.
Company diversified its operations in 1991 with the creation of
a Security Division representing Mul-T-Lock, an Israeli Company.
Oscar Francois Limited has successfully marketed a range of security
products from this Company, which feature high security locks
and bullet-protected doors for the protection of motor vehicles,
commercial and private premises.
network of Mul-T-Lock Dealers nationwide offers the consumer easy
and convenient access to our products and superior support.
Box 644, 133-135 Duke Street, Port-of-Spain, Trinidad, West
Tel.: (1-868) 623-1145, Fax: (1-868) 624-0388
Contact us : email@example.com